Creating a professional branding video can make or break your business. That is why knowing how to create a video that will professionally establish your company in the way you want your competitors as well as target audience to perceive it is crucial. Here are 7 tips on how to get it done right.
Branding, or the way your potential audience and competitors perceive you, should affect everything you do in your business. Nowadays, with close to 7.4 billion users worldwide using social media there is no doubt that branding yourself properly has never been more important. With 63% of social media being made up of images there is no doubt that the right way to getting your name out there is by creating a professional branding video that will reach a much wider audience than your content ever could.
Video is probably the best possible way to brand your business. With it you can build relationships with your customers and target audience, experiment with your brand’s content and creativity, explain your value proposition and create a meaningful emotional relationship between your brand and your viewers. Video marketing and video advertising has actually become such a strong tool that research has found that by including a video on a landing page, companies can increase their conversion rates by a whopping 80%.
Getting Started: Creating Your Branding Video
In order to guarantee you are utilizing the power of video to your advantage, consider using the following tips before uploading your branding video and sharing it with the world. Make sure your video represents your story in a relatable way that you’ll be happy with and keep in mind that 90% of information transmitted to the brain is visual. Here are 7 tips to get you started.
Know Your Audience
One of the key parameters to creating the best type of branding video is knowing who you’re addressing in your video. “One of the pitfalls of mass appeal is mediocrity,” as stated in MarketingProfs. “If you try to speak to everyone the same way, no one will pay attention.” Knowing which social networks are used by your target audience offers the best potential for engaging them with your video content. Consider creating an online persona in order to target the right kind of audience you’re after.
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