For any small business, SME, corporation, entrepreneur or work from home professional to service their core target market segment customers with marketing messages that relate to products, goods and services they need to at first [of course] have an idea of that which they want to say to customers. Now when we refer to communicating with customers there is an inherent implication that the business operation actually is aware of the “who” the end user client is …
… and when we say “who — we refer to their wants, likes, needs, preferences and desires that all relate to them making purchase decisions that will favour the products and services that any organisation sells into the marketplace at large.
This ideal client profiling exercise that needs to be carried out is a key component of developing marketing strategies that related to all of the other business development strategy links that any functioning company needs to have in place.
Some of the parameters of the ideal client profile that can be used is that of age, race, ethnicity, earnings potential, living location, employment status and various other criteria that will of course all come down to the nature of the business to determine what is needed to be focused upon in relation to branding, products and services.
As digital [search engine and social media] marketing plays such a key component of many companies plans we see that making use of the internet in order to gain a deeper understanding of the client is a great way to proceed in terms of defining the characteristics of target market client segments.
In order to do this companies may well look to employ a marketing strategy consultant for a set period of time and they may well advise to make use of surveys that can be executed within social media platforms such as twitter and facebook which will provide valuable data regarding the clients that are congregating within such mediums — this can be viewed as an aspect of interruption based marketing as we will be looking to take clients away from the initial reasons why they would have visited the social media platform in the first instance.